Brief:

 

Being one of the most exclusive luxury brands in the automotive industry, W Motors released its first hypercar model the Lykan Hypersport bringing new horizons of prestige to their model. Diamonds, White and yellow gold, holographic displays, 24/7 concierge services are just some of the limited edition Lykan Hypersport's features. W Motors required a hyper-luxury key to compliment the exclusivity of their hypercar.

 

Solution: 

 

Having a design that brings both brutality and luxury, the Lykan hypersport needed an ignition devise parallel to the identity of the vehicle. I brought a design that placed the heart of the vehicle at the pulse of the wireless key design. Laser engraved 3D Model of the flat-6 cylinder engine was formed to the center of the key as the launch button to the Lykan. Adding precious stones along with titanium as the main element of the key, the final product had a powerful impact to make the 750 hp Lykan and its key a match made in heaven.