Brief:

 

Shakeism was one of the first startup companies in the Middle-East region to bring creativity and milkshakes under 1 roof. Aside from their majestically refreshing milkshakes, Shakeism wanted to expand the shakeism experience even further than just consuming the delicious beverage. After approaching me with their creative dreams, I decided to do live graffiti down the milkshakes walls.

 

Solution: 

 

Seeing the potential of shakeism, I developed a serious of comic-like characters based on movies and celebrity characters to merge them with the requested shakes. A long list of shake names was narrowed down to a selected "chosen ones" to bring the brand value back to life. totaling at 12 characters (Shakes), Shakeism has a new menu and waffle box with handmade artwork that was further on digitized to allow future installment of the shakeism characters.