MAJID AL FUTTAIM
Social Media Content
As the Creative Lead and Senior Art Director on the Majid Al Futtaim acocunt, 2020 and 2021 have been filled with constructing a creative content calendar, sonsisting of hundreds of posts from animations, to videography, edits and developing a social media content playbook.
2020 END OF YEAR REVIEW
Directed, filmed and produced
.png)
1. Great Moments Follow You - Dreamscape
Created within: 3 days including filming and VFX
3D Modelling & Animation (3x)
One of many "on the spot ideas". Working with an agile team, everything from ideation to execution requires fast pace thinking, videography and editing. Expanding on
Majid Al Futtaim's slogan "Great Moments", a storyboard was developed to showcase how anyone could relive their great moments from the MAF experiences within their daily lives.
2. Jump & Freeze - Ski Dubai & Redbull
Created within: 3 days including filming and VFX
Redbull organized the "Jump and Freeze" Event at Ski Dubai Mall of the Emirates. The event revolved around 20 participants who either built or bought their own vehicle and costumes, putting together a team of 2 or 3 to slide down the hill, ending the slide with a jump into a pool of -10 degrees freezing water.
​
Instead of covering the event, we decided to participate under the team name "Summer Fighters" shining a light on 2 known fight game characters:
​
1. Scorpion : a fire breathing fighter from Mortal Combat
2. Ken: A Karate fighting master from Street Fighter.
​
I developed a script that both covers the event and entertains the coverage but building a narrative around the contrast between the most badass fire breathing fighter VS Ken, the silly physically non-skilled fighter.
3. Infographic Animations
A visually informative approach to showcasing company statistics, analytics and news updates. Isometric vector elements were designed entirely from scratch, alongside some readily available designs for icons that did not require a custom design. dozens of those animations were created throughout 2020 and 2021, below are 2 recent examples.
Developed from scratch a new social media digital content playbook, covering all aspects from the process to the final content, following a new set of strict guidelines. This was created to illustrate a clear path for any newcomer to the team to follow. Everything from Videography methods, to photography guidelines, design templates, animation and video files.
4. Digital Content Playbook design and development
5. LEGO Stop-Motion Animation - Ski Dubai & Redbull
Created within: 3 days including filming and VFX
Frames Count: 3957
Hours of shooting: 5
Editing Days: 15
Editing Tools: AE / 3Ds Max / PS
Actors: 2
6. Event Videography & Editing - City Centre Al Zahia, Banksy Mall of the Emirates, KSA Fulfilment Centre
Zahia City Centre Launch
Banksy Exhibition Mall of the Emirates
KSA Carrefour Fulfilment Centre Launch
7. Event Photography & Editing - Arab Women Awards Mall of Emirates - AB Mirdiff
and alot more...