Brief Challenge:

 

After some market research, HSBC has come to find out that 74% of the UAE population sees HSBC as aspirational, or inaccessible. To solve this problem, and with over 60 banks competing for those customers, HSBC needed a better understanding of those customers, in order to bring a campaign to change the notion about the bank.

​

Solution:

​

After a study conducting the financial as well as lifestyle struggles of the target market (Asian and Arab expats earning under 5000 AED) we have put together a better "product" built specifically around the target's lifestyle and needs.