Coffee Life
Branding & Packaging
Brief:
Mohebi Foods is bringing a new coffee brand named "Coffee Life". We have been approached for a logo and packaging design for the exclusive coffee brand.
Solution:
A creative approach of form follows function. Making use of the odor of the pungent coffee through a design system the allows tiny holes with enclosed coffee of a certain quantity to attract consumers to the coffee life brand.
Key Packaging Innovation:
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Needle thin holes pinned on the top area of the package, allowing customers to squeeze the bag and get a sense of the coffee's smell.
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Inner Kangaroo inspired Pouch behind holes, holding 4 coffee beans to release scent without oxidating consumable coffee within pack.
Key Packaging Innovation:
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Shelf design with logo implementation for mart.
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Dual packaging design (bag and box).