BASHAR
AJLANI
Executive Creative Director
Creative Ideation
Art Direction
Team Management
Storyboard
Videography
Photography
2D Animation
3D Modelling
Visual Effects (VFX)
As an Executive Creative Director in the UAE for over a decade, the pursuit of marketing strategy research and innovation has consistently been at the core of my journey. Diversifying my experience has been an essential part of my strategy to expand the horizons of design, creative ideation and team management within multiple industries.
From launching an agency focused on growing local brands, to working within global agencies and clients such as J. Walter Thompson, Publicis Groupe and OSN, it has been an indulging journey filled with networking, communication, team management and design direction. Currently Founder of NEXTSTAGE.AE Marketing Agency.
TVC CAMPAIGNS
SHORTEST
LOVE STORIES
EVER TOLD
A campaign that does not specifically make a statement on the freedom to love, rather raise a suggestion, of "give love a chance". This is illustrated through a series of videos suggesting different couples of opposing, or regionally unexpected matches, and giving them the chance to tell their story.
UNSUNG HEROES
OF HOME
After some market research, HSBC has come to find out that 74% of the UAE population sees HSBC as aspirational, or inaccessible. To solve this problem, and with over 60 banks competing for those customers, HSBC needed a better understanding of those customers, in order to bring a campaign to change the notion about the bank.
BUMP AND RUN
The campaign revolved around a heart mascot that was used as a "Bump and Run" idea, where the mascot would approach people practicing unhealthy habits (eating junk food, smoking, showing clear obesity, etc) and bump them unexpectedly, giving them a wake up call. The message communicated was to portray the "unexpected" circumstance of a stroke and how it surprises you at any given time, targeting both UAE nationals and expats.
LOCAL BRAND DEVELOPMENT
Branding, packaging and website development for local brands within the UAE. Below are some of my earlier ventures from 2015
PERSONAL PROJECTS
Designed, branded and developed concept supercar prototype, showcased at the 2019 Dubai International Motor Show
AJLANI MOTORS
Concept supercar design, creative ideation involving aesthetic innovations to benefit aerodynamic flow, down-force, and a unique design representing the most fierce, noble and elegant mythological creatures ever know, the Dragon.
Dragon - performance
Egg - Luxury
Ajlani Drakuma - Concept Car Blueprint
In 2019, I built a design showcase prototyle model, which made it to the region's biggest motorshow:
Dubai International Motor Show, which has other brands such as Bugatti, Audi, Mercedes Benz, Lamborghini, and much more.
Below is a 3D animation compiling the overall look and feel of the brand as a whole, an introductory shortfilm:
Media Coverage
